What Are Your Current Sellers Doing For You???
1. How do you feel about your current Amazon sales right now and are they higher than last year? Are your current sellers doing anything to help drive sales for you? If not, why not?
2. Have your current sellers presented you with a detailed action plan of how they will try and take sales away from your current competition? If not, why not?
3. Given the effect Amazon has on offline sales, thanks to reverse showrooming, (looking at items in brick & mortar and then buying online) do you feel your Amazon content is showcasing your brand in the way you want it to? i.e. does it have poor pics, poor copy etc. Bad content can hurt online sales.
4. Do all of your current sellers run Amazon pay per click ads and if so are they sharing the info with you? Are they being a transparent partner?
5. Are you aware of how having fewer sellers can help to free up more ad budget to help increase your market share? Example - 20 sellers have a gross profit of $1000 per month equaling $20,000 in total profit. If each one is contributing 50% of gross profit to marketing then each could spend $500 towards ad campaigns. In reality, are any of them advertising at all? What if there is 1 seller instead of 20 and they have the gross profit of $20,000 and they spend 50% or $10,000 on ad campaigns? The 1 seller with a $10,000 budget can purchase much more advertising than 20 sellers with a $500 budget.
6. Have any of your current sellers been late paying an invoice or defaulted altogether? Fewer sellers mean less risk.
7. If you have fewer sellers it would mean less time and money creating fewer shipments and fewer invoices.
8. We are not necessarily asking to be an exclusive or even a semi-exclusive. We are simply asking for a short term commitment to show what we do!