Increasing Your Sales By Decreasing Your Sellers
Do any of your sellers currently have a marketing/advertising campaign for your products? If you have a MAP policy do they follow it?
We can use 30%-50% of our gross profits of the sale of your products that we purchase from you to promote your brand, thereby, increasing visibility and sales. Many brand owners think that by adding more sellers that they also increase sales but that's not necessarily the case, especially on Amazon. Total sales volume is really a by-product of consumer demand (keyword searches) and not the number of sellers. Hence, why having more sellers makes no difference to sales volume. In fact, due to the lack of ad-spend the visibility of your brand may be less than it otherwise could be. Why may there be a lack of ad-spend? With many sellers on the listing there is “less of the pie” to go around meaning fewer sales for each seller thereby limiting the amount they can spend on advertising. With fewer sellers on the listing, there will be “more of the pie” per seller which means they should have more to contribute to advertising. More advertising means more visibility which can translate into more sales. MAP enforcement and actually having fewer sellers is crucial. With no MAP policy, having many sellers will usually start a "price war" and drive the price continually downward which can hurt the value of your brand. Yes, there may be more short term sales but with constant price fluctuations returning customers may simply wait for the price to drop (because they know it will) before purchasing again. More visibility through advertising is the way we think we can help grow your brand.
